SAFETY IS CALLING...
(2022) CAMPAIGN
>> branding + merchandise + typography
Re:act 2022’s campaign brief aims to promote road safety awareness amongst 18 to 25 year olds, focusing on the benefits of purchasing a vehicle with safety features through a branding campaign.
My approach for this brief humanises ‘safety features’, giving it a character through texting. This branding campaign aims to focus on the lack of attention branding receive and how it is always outranked by other factors such as aesthetic, fuel efficiency and brand. Hence, the character of ‘safety features’ appears to be clingy and calls for a sense of urgency towards the audience, hoping them to ‘reply back’ and take safety features into consideration when purchasing a vehicle.
Re:act 2022’s campaign brief aims to promote road safety awareness amongst 18 to 25 year olds, focusing on the benefits of purchasing a vehicle with safety features through a branding campaign.
My approach for this brief humanises ‘safety features’, giving it a character through texting. This branding campaign aims to focus on the lack of attention branding receive and how it is always outranked by other factors such as aesthetic, fuel efficiency and brand. Hence, the character of ‘safety features’ appears to be clingy and calls for a sense of urgency towards the audience, hoping them to ‘reply back’ and take safety features into consideration when purchasing a vehicle.
